Larry Plunkett Design
SAFE DATES
LOGO/COVER/POSTER
Safe Dates is a dating violence prevention program that has been demonstrated to reduce both victimization and perpetration of dating violence, It has been done in over 14 schools with over 1,800 students with the students that participated reporting a 56 percent and 96 percent reduction in victimization and perpetration of dating violence.
Commisioned by Turning Point (an Organization providing victim services in Indiana since 1975) I was asked to create a linticular picture that would serve as the cover for the Safe Dates Movie they were filming to support their organizaton's Safe Dates School Campaign.
The idea of the design is to show a display of affection such as a couple holding hands interplayed with a similer display of dating violance. The use of a lenticular effect helped to further show how very similar affection and violence can seem. The subjects of the piece were kept vague to further demonstraight that the problems of dating violence could happen to anyone reguardless of race, age or sex.